I really think situation 2 here is plausible

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MUT 21 Coins, Madden NFL 21 Coins, Madden 21 Coins

I really think situation 2 here is plausible. Madden management might've reach on each of their goals for  Madden nfl 21 coins, maxed out their performance incentives. Maybe even COVID helped, together with more people staying home, playing with the game, and buying packs rather than going to pubs or whatever. With a lot of folks planning to fall $500 plus on new systems this year (and so less money in the funding for Madden packs), and possibly folks not stuck at home with COVID, maybe they're just attempting to maintain investor expectations much more realistic for Madden 21.

I have been playing MUT since 16 and this is undoubtedly the earliest they've moved on. 2-3 promos skipped. Plus, using COVID affecting every facet of life, I'm presuming to some degree it influenced them. This is the brand new model - 8 weeks of upgrades and then work on the following year. Any way I do not think you need to fret about EA hitting their profit margin.

In that last scenario, though don't you launch a couple of low-effort? Even if it's something like a series of full-game solos (those have to be easy to plan ) with large coin benefits, and yet another NAT GT in the end? Or any objective lists (again, can not be hard) that reward packs or some kind of loyalty incentive? These would take no incentive to buy packs, would take very little effort, and they would make the community notably happier. There are ways minimize pack purchasing, to keep down costs, and also make the customers more joyful.

I concur with you. Trying to consider how this may make sense avg number of players online is a key performance metric for Madden? So, while they aren't gonna proceed so far as to actually run off players, they don't wish to create a good deal of incentive to even come in the game? I dun. I really do still think some sort of cheap mut coins madden 21 loyalty voucher will come along though. I am glad since I actually strongly disagree with it, you pulled this one out there. The community thinks EA is lazy concerning putting out content.